مقالات علمی ثبت علامت تجاري ،مقالات ثبت برند تجاری، مدیریت فروش، مدیریت بازاریابی، فنون مذاکره، اصول بازاریابی، اهداف نام تجاری، برند، مزایا، بازاریابی، چگونگی موفقیت، بازار، مارکت، نام تجاری، علائم تجاری، برند، لوگو، اسم تجاری، نشان تجاری، اصول مدیریت، بازار هدف، محصول ، محصولات، کالا، برندسازی، پرورش برند، بازارسازی، افزایش فروش، تبلیغات 90 درصد برندهای دنیا در کدام کشور ساخته می‌شود؟ > پایگاه تخصصی ثبت علائم تجاری و خرید و فروش برند تجاری
دوشنبه 05 مهر 1400      20:07
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16

90 درصد برندهای دنیا در کدام کشور ساخته می‌شود؟

ه گزارش نامه به نقل از پایگاه اینترنتی اکونومی متن، طبقه طبقه بندی منتشر شده از سوی موسسۀ مطالعاتی "میلوارد براون آپتیمر" شرکت هایی که اعتبار و ارزش غیرمادی بیشتری در میان مصرف کنندگان دارند، آمریکایی هستند. ۹ برند برتر در این رتبه بندی آمریکایی هستند و البته شرکت چاینا موبایل در رتبۀ دهم قرار دارد. نکتۀ جالب توجه در این طبقه بندی در اینست که اقتصادهای نوظهور موفق نشده اند به رغم رشد اقتصادی بالای خود، شرکت های چندملیتی شان را تا اندازه ای به سطح رشدشان نزدیک کنند.


در این رده بندی آمده است که تنها ۱۷% از مارک ها و برندهای قدرتمند جهان در رشد اقتصادی تاثیر داشته اند. ۹۰% از قدرتمندترین برندهای جهان در آمریکا تولید می شود که در راُس آن شرکت اپل قرار دارد (با ۱۸۵ میلیارد دلار) گوگل با ۱۱۳.۷ میلیارد، آبی ام با ۱۱۲.۵ در رتبه های بعدی قرار دارند. مک دونالد، کوکاکولا، مایکروسافت و ویزا در نیز در رتبه های پائین هستند.

در اروپا مارک انگلیسی وادوفن(Vodafone) بیشترین اعتبار و دارایی را دارد. این گروه انگلیسی در بسیاری از زمینه ها اعم از نفتی و بانکی فعالیت دارد. آلمانها نیز در صنعت اتومبیل سازی و تکنولوژی (با برندهای SAP, BMW, Deutsche Telekom ) در راس هستند. فرانسه نیز با تولیدات لوکس و زیبایی و آرایشی در رتبۀ قرار دارد.
منبع: brandstox
تعداد امتیازات: (10) Article Rating
تعداد مشاهده خبر: (2030)
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کد خبر: 19455

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